Once upon a time, some crazy smart person got the idea of taking a children’s story previously passed down through oral storytelling and turning it into a book. This spawned a whole new tradition, and an industry that has thrived for centuries with a work-flow process that involves several distinct phases and teams and can take several years to complete the goal of creating an illustrated story book.
It works like this:
An author first creates a manuscript that is acceptable to an editor. The editor will then work with the author to bring that story to a point of excellence, at which point this editorial team passes the story off to a design team.
The art designer will select the perfect illustrator, who must then be given ample time to realize his or her vision. The designer then lays out the book, selecting fonts and other design elements, and drops in the finished artwork.
The combined effort is provided to the production team in the form of print-ready galleys eventually to be published. And while proofs are being run to test for color and trim accuracy, the marketing team revs up the process of distributing the book to reviewers just as the sales team works to get it into stores.
It is a proven practice and will remain the preferred method of making an illustrated story book for many years to come. Because it works. For books.
But the job of realizing the electronic cousin of an illustrated children’s book—the story app—requires a very different process and a new cast of characters. It works something like this...