We're one week away! 

All the creative assets are completed and loaded into the app; all the pages are designed; all the buttons added; all the images are hotspotted. Everything is wired together. Three rounds of beta-testing have brought excellent changes and primed the engine.

All that's left is to write the App Store Meta Data. But here's the rub: I'm hopeless with metadata.  

Metadata is "data that describes other data." And that's the kind of definition that just makes this already very tired head spin. More to the point: It's keywords and other snippets of information that make it possible for you to search for and locate a specific document in the intertoobz.

But here's why it's important to our process right now:

The app stores are uber-crowded places. As of June 2016 there were 2 million apps in the Apple app store and 2.2 million in Google Play. That's a lot of apps vying for your attention. Yet neither store offers developers many options for search. ou get your TITLE and 100 characters of KEYWORDS, including the commas that separate them. That's it! 

The description is not searchable, but a compelling one with a great headline is the only way to grab potential users' attention and keep them there... once they've found your app.

Please Help me Hack this! 

It's easy to think of the obvious search terms, like Michelangelo and Florence and Tour. But that's going to bring up a lot of choices, and being brand new, ours is not likely to rise to the top. 

We need some unique ones. It only takes one or two. And I need your help!

Please read our app Title and Description below and offer any keywords you can think of in the comments to the right. Help us get this app not just to the store, but positioned in such a way that it might be discoverable.

THANKS! I look forward to your sage advice!


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by Time Traveler Tours, LLC

Horrible Histories meets Pokémon Go in this Time Traveler Tour to Florence. 

Everyone knows Michelangelo. But did you know he once hid in fear for his life? That mystery frames the story of the Italian Renaissance and is the basis of this multi-media mobile Story App by Time Traveler Tours.

Discover Florence – the city that invented western art – through the eyes of one of its true geniuses with In the Footsteps of Giants: Michelangelo, The Medici & David.

The collaboration of award-winning author Mary Hoffman (Stravaganza Series and David, The Unofficial Biography) and new media publishing pioneer Sarah Towle, In the Footsteps of Giants: Michelangelo, The Medici & David promises to please eager tourist, history buff, and armchair traveler alike. Its groundbreaking format weaves world-class storytelling together with voice-acted narration, archival illustrations, video, and gamification to bring the history of Florence and the Renaissance to life in the home and school, the city and museum.

It's the perfect companion to your next visit to Florence.

Time Traveler Tours are story-driven treasure hunts to historic places. They combine the traditional power of narrative with the magic of the touch screen to create portals to the past. They put the story back in history on interactive devices in the palm of your hand. They #TurnHistoryOn.

In the Footsteps of Giants takes you to 16th century Florence with the master sculptor, Michelangelo, as your guide. You’ll walk the streets Michelangelo walked; see the sights Michelangelo saw. You’ll time-travel to an era remembered for one of the greatest creative explosions ever – the very reason people flock to Florence today. You’ll meet the mighty Medici and discover through Michelangelo’s eyes why they wanted his head.

★ Listen and/or read along as Michelangelo transports you to his Florence.

★ Feel as if you are there – an eyewitness to history – as you learn how he came to carve one of the most iconic sculptures the world has ever known: The David.

★ Engage with Michelangelo’s city through treasure hunts, challenges, and other immersive activities.

★ Interact not just with your device, but with your companions and, most importantly, the glories that surround you, all the while gaining a deeper understanding of the time and place in which Michelangelo lived – and nearly met an untimely end.

What better way to learn about the past than to immerse yourself in it?

Whether in Florence on the ground or in your imagination, visit these historic points of interest with the master and his contemporaries:

  • The Duomo

  • Casa Buonarroti

  • Piazza della Signoria

  • Bargello Museum

  • San Lorenzo Church

  • Medici Chapel New Sacristy

Did you know that while in hiding, Michelangelo covered the walls of his cramped quarters with sketches? Did you know they would go undiscovered for 446 years?

Find out all about this – and much, much more – with
In the Footsteps of Giants: Michelangelo, The Medici & David.

In every tale published, every app produced, and every tour mapped out,
Time Traveler Tours #TurnHistoryOn.

Our mission is to ensure that no one says, “History is boring!” ever again.