Viewing entries tagged
App Development

Meet Melissa Dusette, Our Museum Liaison & Community Manager

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Meet Melissa Dusette, Our Museum Liaison & Community Manager

We all know the thrill of being involved in a worthwhile project. Even better if it’s groundbreaking. Better still if you’ve got a foot in the door from the beginning. 

I’m talking about my role with Time Traveler Tours and the part I’ve played in the development of our coming Story Tour to Florence: 

IN THE FOOTSTEPS OF GIANTS:
MICHELANGELO, THE MEDICI & DAVID

It’s now on its way to the app stores (!) and Sarah is on her way to a much-needed vacation. So we thought it a fine time to share the serendipity that brought me to the team, first as Museum Liaison and now Community Manager.

It began with a chance meeting between two strangers on a train... 

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App Store Meta Data: In Search of the Perfect Keywords

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App Store Meta Data: In Search of the Perfect Keywords

We're one week away! 

All the creative assets are completed and loaded into the app; all the pages are designed; all the buttons added; all the images are hotspotted. Everything is wired together. Three rounds of beta-testing have brought excellent changes and primed the engine.

All that's left is to write the App Store Meta Data. But here's the rub: I'm hopeless with metadata.  

Metadata is "data that describes other data." And that's the kind of definition that just makes this already very tired head spin. More to the point: It's keywords and other snippets of information that make it possible for you to search for and locate a specific document in the intertoobz.

But here's why it's important to our process right now...

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