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Last week was a busy and eventful one. It started and ended with my submission to the first annual BookTech Award and Pitch Challenge, sponsored by FutureBook, with two conference events sandwiched in between. The pitch challenge application forced me to get laser focused on communicating the problem I’m attempting to solve as a publisher. It all started with the opening question, “What is your target industry?” which threw me into a familiar tailspin.
I’ve long struggled with this question, to be honest, because I feel that my work and motivations straddle three sectors: educational tourism, children's literature, and the school and library markets. Yet, every business mentor I’ve ever worked has advocated that I hone my efforts to address the needs of one single audience. But how, when the whole point of our multi-format publishing model is to allow us to go broad?