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Kickstarter Case-Study

Kickstarter Case-Study: Staying the Course, Even in the Doldrums

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Kickstarter Case-Study: Staying the Course, Even in the Doldrums

Captain’s Log: Campaign Date 23.
I woke this morning with an odd sense of calm, a sensation I haven’t felt in weeks. For fifteen days, we’ve been in the doldrums, steering our ship through the murky middle of this campaign. The way forward hasn't always been clear. Certain routes we expected to be lined with gold, gave us only copper. The ticking of the clock grew louder with each passing day even as the hours seemed to slow.

My own sense of time has been warped by late nights and early mornings, jet lag, and a to-do list that just won't quit. My body suffers from the effects of way too much caffeine and way too little exercise, making sleep elusive. My left hand, now smothered in Tiger Balm and wrapped in a splint, has seized up from all the typing of guest posts and press blurbs and thank you notes and direct appeals to the as-of-yet-unpledged. Progress is painful and fraught with typos, and still I can't manage to get it all done...

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Kickstarter Case-Study: Maintaining Momentum in the Murky Middle

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Kickstarter Case-Study: Maintaining Momentum in the Murky Middle

It was an amazing, exciting, incredible first week!

We had a memorable party to kick it all off at KidLit TV in NYC, which we can all now relive here.

We reached 60% of our pledged goal in 6 days!

Now we enter the campaign’s inevitable “murky middle."

This is where many campaigns, even those with great head starts, like ours, often derail. You’ve dropped your pebble into the pond and captured the attention of those in the first ripple: your nearest and dearest. Now you need a way to keep the ripple expanding, beyond your immediate community of followers and friends, to theirs...

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